With nearly two thirds of the adult U.S. population (65 percent) now using some form of social media, healthcare professionals can’t afford to ignore it. Many physicians shy away from it due to HIPAA laws and strict regulations, but this shouldn’t hold you back from promoting yourself and your business.
In a crowded field that’s often criticized for lack of personal connections, sharing a piece of yourself with the digital world can improve yourself and your business exponentially.
Why Physicians Should Use Social Media
Physicians, nurses, and hospitals are also one of the most trusted sources online. Fifty five to 60 percent of people trust physicians’ posts on social media, compared to trusting only 30 to 40 percent of posts from health insurance companies or government organizations.
However, social media use shouldn’t be taken lightly. Whether furthering your personal career, or leading your office in their efforts it’s important to consider your patients’ privacy. The U.S. Department of Health in Human Services offers this worksheet for offices considering launching a social media campaign.
HIPAA Laws You Should Know
Many physicians site HIPAA laws as a reason they avoid social media. But you can have a successful social media presence while still maintaining HIPAA compliance. Remember the following when crafting your social media strategy.
You should also routinely revisit your strategy to ensure your maintaining the proper security and privacy requirements.
Social media allows you to create better relationships with patients, professionals, and employers. There’s no question that physicians should use social media. Find which platforms they are, and get started.
Do you want to connect with Elliot Health System socially? Click the links below!
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Elliot Health System is a 296 bed hospital in Manchester, NH. With 12,831 admissions in 2017, Elliot is the busiest community hospital in New Hampshire. Our physicians performed over 111,000 ER and Urgent Care visits, 1,891 deliveries, 8,300 surgical visits and over 390,000 out-patient visits.
Elliot Health System
One Elliot Way
Manchester, NH 03103